Saturday, April 9, 2011

How To Maximize Traffic Using Keywords!

Today, we're going to discuss how using specific keywords throughout your website or blog copy can maximize the amount of traffic that flows your way.
How Keywords Maximize Traffic

By now, you should realize the importance of having a high rank in the search engine results. Let's face it, not many people venture into the uncharted territory of pages 100-125 on the search results. Search engines rank the search results based on keyword prevalence. This means that the more times the specific keyword shows up on a website, the higher the site will rank.

When people use search engines, they are typically looking for a certain topic or item. They type in the word or phrase most commonly related to their search.

For instance, if someone is looking for inexpensive computer equipment, he or she may type "cheap computer parts," or "discount computers" in the search box. The websites that feature that keyword in its copy will end up at, or near the top of the results.
Researching Keywords For Maximizing Website Traffic

Before you write your next article to post on your affiliate website, take the time to research which keywords you want to emphasize. Visit competitor websites and scrutinize their copy to see which keywords or phrases they use.
Choosing The Right Keywords

There is a right way to choose a keyword and a wrong way to choose a keyword. It's a sad fact that the majority of Americans only have a fourth-grade reading level. However, this fact is incredibly important to keep in mind when you're deciding on a keyword.

Avoid using industry-specific terms (buzzwords) and stick to easy-to-understand terms. For instance, if you are selling photographer equipment, instead of using the keyword "asymmetrical power pack," try using "flash power pack" instead. Choosing the wrong keyword can spell disaster for your marketing campaign, so choose wisely.
Using The Keywords

Research shows that on average, for a 200-250 word article, your primary keyword should be used approximately between six and twelve times. It should also be included in the title, as well as any subheads you will be using. If you have a secondary keyword that you would like to add, then it should show up between two and four times in the copy.

The use of keywords is what forms the basis of search engine optimization. Write effective and relevant copy, use keywords to attain a higher search engine result, give the customer what he or she is looking for and you will be well on your way to becoming a highly visited and profitable affiliate marketer. Stumble Upon! Add to Mixx!